What is a Maker?
First lets talk a little about what a maker is. A Maker is an individual who loves to create things. They do this only for the joy of making. I’m sure you know a few makers, they are always tinkering with things and looking for ways to modify or make things better.
My neighbor is a Maker. He brings home snowmobiles to fix for the fun of fixing. When people find out they end up buying them from him, but he doesn’t do it for the money. He truly gets joy from fixing and modifying them. Most of the time the money is reinvested into the next project.
Makers don’t care about selling
I mentioned earlier that Makers make for the joy of it. So if you are a Mover, sometimes it is hard to understand why someone wouldn’t make a profit from their talents. I personally have had many of these conversations with my Maker friends.
I was talking to Michael about why people create free plugins for wordpress. There are so many free tools that make so many things easier on wordpress. He talked to me about the philosophy of open source software and how Makers generally want to make the world better by creating things people can use.
Some Makers do want to make a living doing what they love, they just don’t want to do the selling. The reason they even consider making a living with it, is because they love what they do and want to keep doing it.
As a Mover I am always thinking of ways to move products and services. I love helping people make money from the things they create. The problem is that many Makers feel taken advantage of when most Movers approach them.
Connecting with a MakerThe main issue is a miscommunication. Movers and Makers may speak the same language, but also speak a very different language within that language. Makers talk about how to make things and solving the problems by means of creating something. Movers talk about how to sell (Move) things and how to solve problems by moving these items.
I have been fortunate enough to connect with some great Makers. The thing that separates our business relationship from most is good communication. A maker wants to be heard and not just told what you are going to do to move their product.
Another issue that I have seen is how much value does each side bring. Some might say it should be split 50/50 and other would say the Maker has more stake, whilst others would argue that the Movers bring more value because they are selling and promoting the thing.
The best way to connect if for both of you to catch the vision. Get to know the Maker you are trying to work with. Find out what makes them tick, why they build, and what they hope to accomplish. When you show a Maker that you truly want to progress their goals it makes having money conversations a lot easier. The thing is that they won’t be motivated by the money most of the time. Look at what it is that brings them satisfaction. The money is secondary, it funds the dream.
This is something you can’t fake, you truly have to catch the vision. Becoming this person truly will increase you connecting as well as your revenue. Places like kickstarter are a Makers haven. It provides a place where they can feature what they have made and get some validation. There are even companies that focus solely on helping Makers make the most sales on Kickstarter. These people have found a way to truly connect with Makers.
Once you start working with a Maker, it doesn’t mean that everything will click. You need to be open enough with each other to find your groove. One of the examples I can provide is how Michael and I work with each other. We are a good mix, but we don’t agree on everything, we don’t always see things in the same light. These are the times when you will truly define how strong this working relationship will be.
Having continual communication definitely helps keep things moving in the right direction. I’m a fly by the seat of my pants kind of guy, working with Michael I found he REALLY likes to plan lol. We couldn’t be more different in that sense. I have learned how to keep him updated and that has included using project management tools and making appointments on my calendar. I always saw project management software and wasn’t sure what problems they solved. After working on this community I am seeing how this keeps things straight and free’s up some of my thinking space so I can devote that energy to other things. A few months ago I would have told you I would never use these tools, and yet here I am.
It is all about being adaptable and a little give and take.