Making is Art
Marcus is a photographer; well, more accurately a cinematographer. His passion is creating stunning video and timelapse photography. By all accounts, he is talented–some say gifted–at the craft. He spends all of his free time making exquisite imagery. His day job is working in an insurance firm in the marketing department making ad copy. His boss has seen his work and thinks, “He’s talented. It’s good that he has a hobby.” But, Marcus doesn’t feel very appreciated or valued at work.
Marcus posts his favorite time-lapse videos and other creations on various internet sites and connects with other photographers and video enthusiasts on social media. He shows his work to people in that community and is mostly praised for his incredible work. One day, Marcus notices a video posted by a woman named Seema. She spends her free time making videos of footage of pop stars that she finds on the internet. Marcus recognizes immediately that Seema is a gifted film editor; a skill he wishes he was better at.
While Seema’s use of the footage falls under the “fair use” of copyright, she constantly battles having her videos taken down by copyright claims. Marcus reaches out to her and they begin to collaborate. He makes stunning imagery and she edits it together in ways that evoke emotion by adding free music she finds on the internet.
Then, they hear some music from a composer, Daria, that a friend of Seema introduces to them. Her music is intriguing and emotional and rich with detail. Daria spends all of her free time making music and sharing with anyone that will listen. Marcus and Seema love the music and ask Daria to collaborate with them. The three begin making extraordinarily beautiful videos together and share them on Vimeo and YouTube. They’ve even managed to get a thousand subscribers on YouTube which allows them to monetize their work and make a little money… about $0.04 a video. A pittance compared to the cost of equipment, software and time that they put into making the videos. The three of them together joke about how horrible their day jobs are and how wonderful it would be to make their videos full time and pay the bills with income from their videos.
Moving is Art
Meanwhile, Bart is making videos using his iPhone on a daily basis and posting them to YouTube. They aren’t especially good videos, the editing is mediocre, the music isn’t well paired with the imagery and the content is mostly bland. Sure, he’s funny from time to time, but not particularly creative, or inventive with the content he makes. But, he has over 900,000 subscribers and makes roughly $10k a month from his channel. With his money, he pays a small video company to edit his videos together and maintain his YouTube channel and the quality of the work is mediocre at best.
Bart is successful because he has become quite good at “building a platform.” He spends a lot of time on social media, going to parties, making friends, and connecting with people. Bart is very social. Bart has met a few “video snobs” along the way that have criticism for his channel. In fact, about 45% of the people that comment on his channel have something negative to say. Bart just replies, “haters be hatin’.” He doesn’t get these “video snobs” and thinks the world doesn’t need high quality video.
Except, that nearly everyone that has viewed the work of Marcus, Seema and Daria have found it to be Amazing and want more. People voluntarily give money to the trio to support their art on Patreon. But, the three of them struggle to gain a large following because they are lost in the crowd; diminished by the gigantic sea of mediocre video, editing, and music creators out in the world.
Bart is perfectly happy making mediocre stuff. Marcus, Seema, and Daria are unhappy making Amazing Things. Marcus, Seema, and Daria see Bart’s success and become discouraged.
What if Bart realized that his gift wasn’t in making videos? What if he understood that his gift was in networking? What if he began to take his networking artistry and apply it to making the world aware of the Amazing Things that Marcus, Seema, and Daria were making?
The problem is that the trio of video makers would be leary of doing any business with Bart. Bart’s tactics work on the majority of the world because the majority of the world is like Bart; they understand him. But, our video-making friends don’t understand him. They don’t trust him. They know lots of people like him, work with them, live with them… these people are their bosses, their coworkers, their parents, siblings… and even friends are like Bart. They’ve been burned before. They are unhappy with their jobs. Their bosses have no clue how incredible their artwork is, because their bosses are like Bart.
And so, our trifecta of video artists will never see the benefit of Bart’s social art. Because Bart sees them as “video snobs” and they see him as untrustworthy. Bart collaborates easily with people like himself or he simply “hires” someone to make things for him. Marcus, Seema, and Daria collaborate easily with each other because they are like-minded. They lack the funds to simply “hire” someone like Bart.
We need to fix this problem so that people like Bart can bring the art of Marcus, Seema and Daria to the world that desperately wants beauty like theirs in their lives.
This is what Movers & Makers is all about: building bridges between people like Bart and people like Marcus, Seema, and Daria.
Are you ready to begin a journey Making Amazing Things and bringing it to the world?